Cathay First Class Lounge Design

PROPOSAL:

Cathay First Class Lounge Design

July - August 2013 | Prophet Designer

​

Cathay Pacific had the ambition of updating the entire first class experience in the Hong Kong International Airport. Prophet’s proposal took a holistic approach, combining an updated brand strategy, visual system, and environmental design in an effort to create a catalyst for “real connections” for their premium passengers. 

 

My role was focused on the branding of the lounge itself. We emphasized the concept of “real connections” in every aspect of the space. Digital screens displayed custom travel information, connecting travelers to the Cathay. Communal seating allowed for informal gatherings, connecting travelers to each other. A premium tea bar featured locally sourced teas, connecting travelers to Hong Kong. 

​

​

Credits

Images Courtesy of the Client