Lovesac National Rebrand

Lovesac National Rebrand

December 2015 - June 2016 | Prophet Senior Designer

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With the launch of a new flagship product, the "sactional," the furniture startup Lovesac had the ambition to grow beyond its core business of oversized bean bag chairs. This shift in product strategy necessitated a shift in brand strategy as well. The resulting design referenced the modularity of the sactional couch and the tone of casual refinement resonated with their new target customer. 

 

As a member of the Prophet team, I dove deep into ethnographic research and directly applied customer insights to the new retail design. I was deeply involved in the overall design strategy and presented the prototype concepts to the Founder and C-Suite. I also authored the retail design guidelines that facilitated the global implementation of the new concept. 

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Credits

Images Courtesy of the Client