Maserati Dealership Design

Maserati Dealership Design Implementation

December 2012 - June 2016 | Prophet Senior Designer

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With the launch of the Ghibli, Maserati rapidly expanded its presence in North America and used it as an opportunity to implement their global brand identity for dealership design. Prophet, along with Turner and Townsend, adapted the international brand identity to overcome the unique challenges of the North American market. The result was a holistic design program that has been successfully implemented across the United States and Canada.

 

Over the course of the partnership, my role grew to become the day-to-day project lead for the Prophet team. I was personally involved in the schematic design of over 70 unique locations, as well as the leader of in-person project kickoff presentations to local dealers and architects. The drawings on this page are a representative sample of the dealership design applied to multiple locations across the country. 

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Credits

Images Courtesy of the Client