Mike Perry
Personal Profile
As an innovation manager for Doblin within the Deloitte Digital studio I lead multidisciplinary teams of designers, researchers, developers, and business strategists. My diverse experience enables me to both empathize with, and contribute directly to, the work of each of the disciplines I lead. I serve clients across industries including consumer products, financial services, and healthcare delivering work spanning both B2B and B2C situations. In addition to my primary role, I spearhead a new offering that explores experiences at the intersection of digital and physical environments.
Outside of work, I am passionate about boats, birds, and buildings... I never need an excuse to go on the Chicago architectural boat tour!
Experience
Education
Doblin +
Deloitte Digital
Doblin is the global innovation strategy group within the Deloitte Digital studio. At Doblin I specialize in helping companies anticipate and seize new business opportunities using human-centered design. As a manager I lead multidisciplinary teams of designers, researchers, developers, and business strategists. I serve clients across industries including consumer products, financial services, and healthcare delivering work spanning both B2B and B2C situations.
IBM – DS&iX
IX is IBM's global digital design consultancy. While at IBM iX, I focused on interdisciplinary projects where I acted as an integrator between business viability, technical feasibility and consumer desirability.
frog
Frog is a global innovation and design consultancy, with deep roots in industrial design. I worked at frog for my MBA summer internship.
Prophet
Prophet is a global growth consultancy with a focus on brand strategy and design. As a founding member of Prophet's architectural design team, I translated brand strategy into physical and digital experiences.
Bates Masi Architects
Bates Masi is a boutique architecture firm in the Hamptons, NY with a focus on residential design.
Education
Jan 2021 - Present
Manager
Innovation Strategy
Jul 2019 - Dec 2020
Senior Consultant
Innovation Strategy
Innovation Strategy & New Product Launch
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Fortune 500 CPG:
Defined the go-to-market strategy for a product poised to disrupt a $400M cleaning category. Conducted stakeholder interviews, synthesized insights, and defined quantifiable “value drivers.” Applied game theory to identify the value-maximizing scenario that unlocked $191M in value and positioned our Fortune 500 CPG client as the new category lead.​
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Fortune 10 Chemical Manufacturer:
Created the B2B market-entry strategy for a molecule developed by a Fortune 10 Chemical Manufacturer. Validated consumer desirability and business viability. Estimated up to $2B in new revenue impacting a $8.9B global detergent market. Developed supply chain partnership strategy to maximize client value and prevent commoditization.
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Fortune 50 Health Insurer:
Launched a loyalty rewards program for Medicare participants for a Fortune 50 Health Insurer. Authored marketing collateral to drive trial of senior-focused clinics in a pilot market. Established a targeted incentive strategy to encourage adherence and engagement in preventative care. Designed “north star” user experience covering +50 touchpoints.
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Omnichannel Experience Design
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Fortune 50 Automotive Manufacturer:
Developed the purchase experience strategy for a Fortune 50 automotive manufacturer’s electric vehicle lineup. Closely
collaborated across strategy, design, and technology teams and navigated complex stakeholder and legal constraints to
deliver a differentiated experience within a legacy organization. North American market implementation set for Fall 2023.
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Deloitte Environments:
Founded Deloitte offering exploring experiences unlocked at the intersection of digital and physical environments. Authored proprietary IP and contributed to a pipeline of new business opportunities.
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User Experience & Service Design
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Fortune 500 Retail Bank:
Updated form design for the retirement offering at a Fortune 500 retail bank. Interviewed ops staff to fix common reasons for rejected applications and reduce customer service calls. Brought design into ADA compliance.
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Regional Insurance Provider:
Elevated agent and underwriter experiences for a 200-year-old Insurance Provider by digitizing outdated infrastructure and accelerating vetting processes for new business. Delivered an AI-driven chat bot and development roadmap.
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Innovation Capability Building
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Global Automotive Parts Manufacturer:
Launched an innovation unit for a $1B Automotive Parts Manufacturer. Established org structure and trained the team on proprietary tradecraft. Filled pipeline with four transformative ideas with the potential to generate $3.9M in revenue.
Aug 2018 - Jul 2019
Senior Consultant
Digital Strategy
Digital Transformation
Frito-Lay:
Transformed the digital experience of the retail execution platform for Frito-Lay’s direct store delivery employees. Impacted 15,000 routes and 500,000 weekly service calls for over 315,000 customers. Employed agile methodologies as Product Owner for the 16-person user centered design team including UX/UI, front-end developers, and researchers. Collaborated to develop and deploy full stack solutions leveraging Salesforce and bespoke tools.​
Jun 2017 - Aug 2017
MBA Internship
Innovation Strategy
Business Model Design
frog Places:
Defined business model for the launch of an internal experience design practice. Analyzed market trends and industry benchmarks. Outlined the go-to-market strategy presented to senior leadership to justify future investment.​
Aug 2014 - Jun 2016
Senior Consultant
Design
Dec 2012 - Aug 2014
Consultant
Design
Brand Strategy & Omnichannel Experience Design
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Qdoba Mexican Eats:
Led physical experience design on an interdisciplinary team that developed a new identity, positioning, and customer experience for Qdoba. Translated brand and marketing strategies into a differentiated dining experience. Guided initial market launch of 640+ restaurants. Saw 11.7% growth in same store sales after implementing overall strategy.​
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Lovesac:
Dove deep into consumer insights for rebranding of furniture startup, Lovesac. Performed ethnographic research; results directly applied in-store. Presented prototype to client C-Suite, launched trial in 10+ locations to initiate global rollout.
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Corner Store:
Envisioned “convenience store of the future” for CST Brands. Performed in-store customer ethnographies. Used insights to develop new product offerings and retail designs to foster sustainable growth. Presented leading strategy to c-suite.
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Zazen Bear:
Designed initial location of Korean luxury brand, Zazen Bear. The SoHo flagship integrated digital, physical, retail and lifestyle brand experiences to target “Zen” customer segment; final design was awarded silver medal at New York Design Awards.
Samsung:
Defined new brand strategy for Samsung retail environments. Updated floor plan and merchandising scheme to create a customer experience around engagement and discovery. Designed and implemented a scalable kit of signature brand elements in partnership with Cheil Worldwide.
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Modell's Sporting Goods:
Leveraged customer analytics to optimize merchandising and retail efficiency for Modell’s Sporting Goods stores. Redefined the retail customer experience to align with a brand positioning around the emotional bond of sport.
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Design Implementation
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Maserati:
Directed design of 75+ Maserati dealerships across North America. Managed 5-person interdisciplinary team and advised global corporate identity managers, local dealers, contractors, and architects.
Jan 2012 - Dec 2012
Jr. Architect
Architectural Design
Luxury Residential Design
Twenty Seven:
Project lead for a luxury residence with construction costs totaling $1.1 million. Collaborated with a cross disciplinary team of surveyors, structural engineers, contractors, and government officials through all stages of the architectural design process.​
2016 - 2018
Northwestern University
Kellogg School of Management
Master of Business Administration
MMM Dual Degree Program (MBA + MS Design Innovation)
Activities and societies:
VP of Innovation | makeLAB Founder
Kellogg Innovation and Design Association (IDEA)​
2016 - 2018
Northwestern University
McCormick School of Engineering
Master of Science Design Innovation
MMM Dual Degree Program (MBA + MS Design Innovation)​
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Graduated with Distinction:
Design & Innovation Excellence Award
Recognizing one graduating MMM student who demonstrated excellence in the pursuit and promotion of human centered design at Northwestern University and the community at large
2007 - 2011
University of Virginia
School of Architecture
Bachelor of Science in Architecture
Minor in Architectural History ​
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Graduated with Distinction:
Jefferson Public Citizen Research Grant
On an interdisciplinary team that was awarded a research grant to design an environmentally sustainable residence serving needs of a local mental-health nonprofit
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Activities and societies:
Phi Gamma Delta Fraternity | Grad Relations Chair​
UVa Bay Game | Design Volunteer
Fabric Architecture Studio | Research Assistant