Zazen Bear Retail Design

Zazen Bear Retail Design

March 2014 - May 2014 | Prophet Senior Designer

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Zazen Bear was a new Korean luxury brand dedicated to spreading peace and wellness throughout the world. Zazen approached Prophet with an ambitious project, to define a brand strategy, design a visual identity, and envision a flagship store in SoHo, New York. 

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My role was to translate the brand strategy into physical design. The design evoked a sense of tranquility and "zen" atmosphere that resonated with the target customer segment. To achieve this, we juxtaposed natural elements in sharp contrast to the synthetic materials of the city. The journey was also segmented into three zones that gradually brought the customer into a meditative state and deeper into the store. The three zones also reference the three segments of the Zazen Bear itself. 

 

The final design was awarded silver medal at New York Design Awards.

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Credits

Images Courtesy of the Client